Are you media savvy?
"We all know that news is big business. When it comes to building brand awareness, being on the news is the ultimate way to send a message."
Mark Bouris - Founder and Chairman of Yellow Brick Road
Countless studies have shown that news coverage of an organisation has substantially more impact on an audience than advertising could ever hope to have.
Like any sort of performance, media interviews require training.
From someone who knows exactly what journalists are looking for.
Jayne-Maree Sedgman worked as a news and current affairs journalist both here and in the UK for 16 years before founding Media Savvy.
Her extensive experience coupled with a tried and tested methodology ensures clients are ‘match fit’ before they face the media.
She’s amassed an extraordinary library of radio, TV and print examples that resonate with people across all sectors and really help illustrate the principles she teaches.
Jayne-Maree also makes it her mission to help clients eradicate jargon, corporate speak and buzz words from clients' verbal and written communications.
Her training makes life easier for PR and Communications professionals by ensuring staff within their organisations understand the role they play and the demands and expectations placed on them.
While she’s based in Sydney, Jayne-Maree regularly conducts media training in Melbourne, Brisbane, Perth, Canberra and Adelaide.
Interview skills, crisis communications, presentation training, dress rehearsals, media release writing and developing and pitching story ideas are just some of the workshops Media Savvy offers.
If you have a specific problem or need and would like to discuss it in confidence with Jayne-Maree, feel free to call her on 0412 713 456 or send an email to