"In football you always get judged on your last game. Whoever you are, or how amazing you are, it's the last game that everyone has seen."
Thierry Henry (FC Barcelona and France)

The same applies to your performance in the media.

A quick glance at the world of politics will often demonstrate how one ill-judged comment, one supposedly off-the-record aside can undo years of hard work.

Few people are born good media 'talent' – like anything else it requires training.

At Media Savvy, that training is conducted by someone who’s been on the inside, who really understands how the media works.

For 15 years the Principal of Media Savvy, Jayne-Maree Sedgman, was a radio and television journalist for both national broadcasters and commercial networks in Australia and the UK.

Now she uses those skills to help clients bulletproof their image and make the most of their relationship with the media.

A member of the Media Skills™ Network - Australia’s only network of accredited media trainers www.mediaskills.com.au – Jayne-Maree conducts media training in Sydney, Canberra, Melbourne, Perth, Adelaide and the Northern Territory.

The network ensures that clients anywhere across the country can access Media Skills™ highly professional and successful media training.